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We recently hosted a highly engaging webinar titled The Future of Flexible Workspaces: Trends and Tools for 2025. Led by Manuel Conti, CEO of PONT, the session brought together workspace operators and industry professionals eager to stay ahead of the curve in a rapidly evolving market.
The discussion focused on three critical areas shaping the industry: hybrid workspaces, technology, and sustainability. These aren’t just emerging trends—they’re the foundation of how flexible workspaces must operate to remain competitive in 2025. If you’re looking to attract and retain members, optimise operations, and establish a strong brand presence, these insights are vital.
Manuel shared practical solutions grounded in real-world experience, stating: “The workspace industry is at a pivotal moment. Adapting to these trends now will unlock incredible opportunities for growth.” As the CEO of PONT, Manuel has worked closely with operators worldwide to address the common pain points of manual operations, inconsistent technology, and the need to meet evolving member expectations.
In this blog, we’re diving into the key insights covered in the webinar, providing actionable strategies to help you embrace the future of flexible workspaces. Whether you attended live or are catching up now, this is your roadmap to success in 2025.
Why These Insights Matter
The flexible workspace industry is more competitive than ever. With hybrid work becoming the new norm, members now demand much more than just access to a desk—they expect flexibility, seamless technology, and spaces that align with their values, such as sustainability.
Key takeaways from the webinar included how operators can:
• Increase conversions by up to 35% with hybrid-friendly memberships.
• Save time by reducing manual operations with technology, freeing up 20+ hours per week.
• Stand out by adopting sustainable practices that resonate with eco-conscious members.
These insights are not only practical but essential for staying ahead in a fast-changing market.
The shift towards hybrid work models has transformed the way people interact with flexible workspaces. In today’s world, employees and freelancers alike are no longer tied to traditional offices. Instead, they value flexibility, preferring to split their time between home, office, and coworking spaces. This new normal has created a growing demand for workspaces that can adapt to hybrid work patterns.
Why Hybrid Workspaces Are on the Rise
Hybrid work isn’t just a passing trend—it’s a fundamental shift in how people work. Recent data highlights the scale of this transformation:
• 51% of professionals globally now work in a hybrid format, up from 46% the previous year (Owl Labs, 2024).
•. Studies show that 44% of workers prefer hybrid working over a fully remote or in-office setup (Global MARCO New Consumer Report, 2024).
These numbers underline a critical point: the market for hybrid workspaces is expanding rapidly, and operators who embrace this shift can tap into significant growth opportunities.
To cater to this demand, flexible workspaces must offer hybrid-friendly memberships—plans designed to meet the varying needs of modern members. Here’s how these memberships can benefit both members and workspace operators:
Hybrid-friendly memberships allow operators to attract a wider range of members. By offering flexible options like daily passes, weekly memberships, or part-time access, you cater to people who don’t need full-time workspace access. This flexibility often leads to higher membership sign-ups and increased revenue.
Members value the ability to choose how and when they use a workspace. Hybrid memberships provide this freedom, enabling members to book desks, meeting rooms, or shared spaces on their terms. This adaptability is a key driver of member satisfaction.
Hybrid memberships also help operators make better use of their space. By analysing usage patterns and designing plans that align with actual demand, operators can reduce underutilised areas and maximise occupancy rates during peak and off-peak hours.
Workspace operators can take hybrid-friendly memberships a step further by introducing innovative strategies like these:
Reward-Based Memberships: Implement a points-based reward system where members earn points for activities like booking desks or attending events. Points can be redeemed for perks like free coffee or discounts, encouraging loyalty and repeat visits.
On-Demand Day Pass Subscriptions: Offer a subscription model where members can purchase a set number of day passes each month. This provides predictable income for operators and flexibility for members who value short-term access.
Peak Performance Access: Combine premium access during core hours with flexible off-peak options to maximise space utilisation and cater to varying member needs.
These ideas not only enhance the appeal of hybrid memberships but also create additional revenue streams and foster long-term engagement with members.
Creating effective hybrid membership plans requires a deep understanding of your members’ needs and careful planning. Here’s a step-by-step guide on how operators can successfully implement these memberships in their coworking spaces:
Start by surveying your existing members to understand their work habits and preferences. For example, ask how often they plan to use the space, which days they prefer, and their ideal membership options.
Analyse past booking data to identify usage patterns, peak times, and underutilised areas. This will help you design plans that align with real demand.
Host focus groups with both current and potential members to discuss flexible options and gather insights on pricing, perks, and expectations.
Once you’ve gathered data, create membership plans that cater to a variety of work styles:
Daily Passes: Offer pay-as-you-go options for members who need occasional access. Set up a simple system for purchasing and activating these passes, either through an app or at the front desk.
Weekly Memberships: Ideal for remote workers who want structure but not a full-time commitment. Define specific perks, such as priority access to hot desks or free coffee for weekly members.
Part-Time Plans: Provide a set number of guaranteed access days per week (e.g., three days a week). Use a booking platform to allow members to reserve their spots in advance to avoid overcrowding.
Hybrid-friendly memberships thrive on seamless technology. Here’s how to make it work:
Use a real-time booking platform where members can easily reserve desks, meeting rooms, or hot-desking areas.
Implement a mobile app to give members access to their plans, allow easy upgrades, and facilitate real-time payments.
Leverage automated systems to track membership usage, send reminders, and provide analytics on how your space is being utilised.
Add value to hybrid memberships by offering unique perks:
Provide networking opportunities through hybrid-friendly events, such as member-only lunches or skill-sharing sessions.
Introduce priority access to high-demand spaces like meeting rooms or private offices.
Reward loyalty by offering discounts or credits for frequent users or those who refer new members.
Ensure your staff understands the ins and outs of hybrid memberships and how to best assist members. Host regular training sessions to teach them how to use booking systems, explain membership tiers, and resolve member queries.
After launching your hybrid-friendly memberships, continuously monitor their performance:
Use analytics from your booking platform to identify which memberships are the most popular and which areas of your space are underutilised.
Send follow-up surveys to members to gather feedback on their experiences and preferences.
Be ready to adjust your plans based on data and feedback to better meet member needs.
Imagine you’ve identified that your coworking space has low occupancy on Fridays. To address this, you could offer hybrid members a “Friday Flex Pass” with discounted rates or bonus perks to fill those slots. By targeting underused periods, you optimise your space while providing value to your members.
In the evolving landscape of flexible workspaces, technology has become an indispensable ally for operators aiming to streamline operations and enhance member experiences. By integrating advanced digital tools, workspace managers can simplify tasks such as booking, payments, and analytics, allowing them to focus on fostering a vibrant community.
Modern workspace management platforms offer a suite of features designed to automate and optimise daily operations:
Real-Time Booking Systems: Members can effortlessly reserve desks, meeting rooms, or event spaces through intuitive interfaces, reducing administrative overhead and minimising scheduling conflicts.
Integrated Payment Gateways: Seamless payment processing within the platform ensures timely transactions and accurate financial tracking, enhancing both member satisfaction and financial management.
Advanced Analytics Dashboards: Operators gain valuable insights into space utilisation, peak usage times, and member preferences, enabling data-driven decisions to improve services and optimise resource allocation.
Implementing real-time booking and automation tools offers several key advantages:
Enhanced Member Experience: Instant availability checks and reservations empower members with flexibility and control, leading to higher satisfaction and retention rates.
Operational Efficiency: Automating routine tasks reduces the burden on staff, allowing them to focus on community engagement and strategic initiatives.
Accurate Resource Management: Real-time data ensures optimal utilisation of spaces and resources, preventing overbooking and underuse.
Many operators hesitate to adopt new technologies due to concerns about cost and complexity. However, modern workspace management solutions are designed to be both affordable and user-friendly:
Cost-Effectiveness: Cloud-based platforms eliminate the need for significant upfront investments in hardware or infrastructure. Subscription-based models allow operators to scale services according to their needs and budget.
Ease of Implementation: User-centric designs and comprehensive support resources ensure that both staff and members can quickly adapt to new systems without extensive training.
Customisation and Integration: These platforms can be tailored to reflect the operator’s brand identity and seamlessly integrate with existing tools, providing a cohesive and familiar experience for users.
By embracing these technological advancements, workspace operators can not only enhance efficiency and member satisfaction but also position themselves competitively in a rapidly evolving market.
Sustainability has become a driving force in shaping consumer behaviour, and the coworking industry is no exception. Eco-conscious members now expect their workspaces to align with their environmental values. For workspace operators, this represents both a challenge and an opportunity: embracing sustainability can attract loyal members, enhance reputation, and improve financial performance.
Today’s professionals—especially Millennials and Gen Z—prioritise working in environments that reflect their personal commitment to the planet. Green practices and eco-friendly initiatives signal that a workspace is not just operationally efficient but also socially responsible.
Key statistics show the importance of sustainability:
62% of members prefer spaces with green certifications such as LEED or WELL.
Almost 50% are willing to pay a premium for eco-friendly workspaces.
Sustainable workspaces project a forward-thinking brand image and foster a sense of community among like-minded individuals, creating a long-term competitive edge.
Although adopting sustainable practices may seem like a significant investment upfront, the long-term returns make it a sound financial strategy. Here’s why:
Upgrading to energy-efficient systems like LED lighting, solar panels, and smart thermostats can reduce utility costs by up to 20% annually. These savings can offset the initial investment in a few years while contributing to lower operating expenses.
Members who identify with your commitment to sustainability are more likely to remain loyal. Studies indicate that eco-conscious members exhibit a 30% higher retention rate, meaning less turnover and a stronger community in the long run.
The demand for green-certified workspaces continues to rise, with reports showing a 25% increase in occupancy rates for spaces that have embraced sustainable practices. This trend reflects a broader market shift where sustainability is seen as an essential, not optional, feature.
The flexible workspace industry is evolving rapidly, driven by the growing demand for hybrid solutions, the integration of advanced technologies, and the rising importance of sustainability. By embracing these trends, workspace operators can create environments that not only meet the expectations of modern members but also drive long-term success.
Whether it’s offering flexible membership options, adopting tools to simplify operations, or integrating sustainable practices, the path forward is clear: innovation and adaptability are the keys to staying competitive in 2025.
